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AI filling customer service roles in Japan amid labor shortage

2024.10.15

A range of Japanese companies have recently begun using artificial intelligence to fill necessary customer service roles, demonstrating proficiency in more complex situations, as the country struggles with a labor shortage.

Ridgelinez Ltd., a Fujitsu Ltd. subsidiary, and a subsidiary of car parts retailer Autobacs Seven Co. began joint trials in August of AI assistant "Rachel." She can recommend products based on the type of service a customer needs, car models and available stock.

The AI, provided by Tokyo-based Couger Inc., helps ease the workload of car salespeople, who must possess extensive knowledge, as different cars often require specific parts.

Photo shows AI assistant "Rachel" on a monitor in Tokyo on Aug. 19, 2024.
Provided by Kyodo News

"Humans are still needed for replacing parts, but AI assist by recommending products," a Ridgelinez official said. "Humans can focus on more advanced tasks."

Oki Electric Industry Co. and Kyushu Railway Co. have also begun trialing a trilingual AI assistant who speaks Japanese, English and Chinese, providing passengers with station map guidance and assisting with transfers.

Tokyo-based startup Sapeet Co. invented an AI that can be used to train staff on customer service. It was implemented at a jewelry store in July.

It demonstrates high-performing salespeople's skills in customer interactions and imitates conversation with customers for staff training.

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